Mind the Margin — News
Running a leaner business — practical, sourced notes on AI search, content, websites, e-commerce, email and automation for UK small businesses.
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Posting to the US just got more expensive
From 24 July 2026 goods posted to the US go through a new CBP informal entry process and can be assessed for full US tariffs. Who pays, and what to check.
14 August 2026 6 min read
The ASA just picked apart a standard product page
On 29 July 2026 the ASA upheld all three complaints against Airbrush UK: press logos, influencer clips, review images. The three-item audit to run now.
13 August 2026 6 min read
Google's new rule on review-for-discount schemes
Google now bars undisclosed incentivised reviews from review markup. What a UK store running a review-for-discount offer stands to lose, and the fix.
11 August 2026 6 min read
Royal Mail's new surcharges: what peak costs you
Royal Mail's fuel and energy surcharge is now 16%, incorrectly presented Parcelshop drop-offs carry a charge and peak collections are capped. What it costs.
10 August 2026 6 min read
Shopify Thank you page upgrade: what stops on 26 August
Shopify's Thank you and Order status pages must be upgraded by 26 August 2026. What stops running, what replaces it, and how to migrate in time.
9 August 2026 5 min read
Shopify Scripts stop on 30 June: move to Functions now
Legacy Shopify Scripts stop running on 30 June 2026, with no warning at checkout. What breaks, who is affected, and how to migrate to Functions in time.
25 June 2026 5 min read
Shopify's free agentic-readiness scanner: what it tests
Shopify's free agentic-readiness scanner at shopify.com/agentic-readiness tests technical structured data only. What its checks cover, and what they don't.
24 June 2026 4 min read
Google AI Mode and AI Overviews: the UK Shopify job now
Google AI Overviews now hit 14% of shopping queries and AI Mode has been live in the UK since July 2025. What UK Shopify stores must do to stay discoverable.
23 June 2026 4 min read
Meta's 2% UK location fee starts 1 July: what to change
From 1 July 2026 Meta adds a 2% fee on UK-audience ad delivery. It shows only on invoices, so your true CPA and ROAS need updating first.
22 June 2026 4 min read
Shopify Spring '26: UCP and Catalog open to every store
Shopify's Spring '26 Edition opens UCP and the Catalog API to every store, putting your products inside AI chat. What it means for UK shops.
21 June 2026 4 min read
New UK data-complaints duty: what Shopify stores must do
From 19 June 2026 the Data (Use and Access) Act gives shoppers a direct complaints right, and PECR cookie fines now reach £17.5m. Your actions.
20 June 2026 4 min read