The signal that survives.
We design, build and run software that earns its keep — for brands that want fewer moving parts and more things that work.
- AI-search-firstevery build ships ready for Google AI Overviews and LLM answers
- Senior-ledthe people you meet do the work — UK-based, no offshore, no juniors
- Fixed pricescope and cost agreed up front, so there are no surprise invoices
- Local partnerPeterborough-based, working with Cambridgeshire and UK-wide clients
The AI-era offers most agencies don't have yet
What we do
Need the whole map first? See all services across audience, content, presence, engagement, AI and security. Or compare DIY, big agency and True Noise, run a free AI visibility check, or meet the Peterborough & Cambridgeshire team.
Work that shipped
Stronger on the shelf: Amazon A+ content for CJC Gains
A+ content that turned a commodity lifting tape into a brand with a point of view — grip, durability and versatility told in five scrolls.
E-commerceProvenance you can scroll: Amazon A+ content for Manuka Doctor
Authenticity, origin and certification turned into a visual story — premium New Zealand honey that earns its price before the buyer reaches the reviews.
From Mind the Margin
All posts
Posting to the US just got more expensive
From 24 July 2026 goods posted to the US go through a new CBP informal entry process and can be assessed for full US tariffs. Who pays, and what to check.
14 August 2026 6 min read
The ASA just picked apart a standard product page
On 29 July 2026 the ASA upheld all three complaints against Airbrush UK: press logos, influencer clips, review images. The three-item audit to run now.
13 August 2026 6 min read
Card fees compared: Shopify, Stripe and PayPal
UK card processing costs compared from the three published rate cards, with a worked example, the plan crossover point and the fees nobody reads.
11 August 2026 6 min read
Plain numbers, flexible scope
One monthly price, capacity you point at whatever matters most this month. No lock-in — rolling monthly, 30 days' notice.
- Essential£350per month
- Growth£750per month
- Scale£990per month
A short weekly email for small-business owners
Mind the Margin shares practical, no-hype ways to protect margin and get more from websites, SEO, email, listings and AI workflows. Plain and useful. No spam, no hard sell.
Double opt-in · UK GDPR compliant · no third-party trackers in this form